Pre-looped locs made from independently lab-tested fiber. The results publish before a single pack ships.
First batch is small and waitlist gets it first. No spam, just the launch and the lab results.
Most braiding hair comes with no answers about what's in it. Ours comes with a published lab report. Here is exactly what we test for.
A Consumer Reports investigation found lead and other harmful chemicals in synthetic braiding hair sold everywhere. The hair sits against your scalp for weeks at a time. You deserve to know what's in it.
This brand is being built from scratch, and you get to watch. Sourcing, testing, production, the wins and the setbacks. No mystery factories, no mystery fiber, no claims we can't show you the receipts for. The waitlist follows the whole journey.
Pre-looped soft locs and boho locs, ready to install. Lightweight, low-tension, and made for the way we actually wear our hair.
"I went looking for safe pre-looped locs with real safety paperwork. Twenty suppliers couldn't show me any. So I'm building the version that comes with receipts, and I'm doing it in the open." — Charmica, founder of Vérité · Kalamazoo, Michigan